LONDON COPYWRITER
COPY • STRATEGIC CONCEPTS
BRANDING • LUXURY RETAIL
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I like to keep my eye on what's going on in the branding arena.
The world of luxury copywriting and branding is a fast-changing space indeed. We're all looking for new concepts and experiences, new ways of connecting to each other and the world, and new ways of achieving that mythical work-life balance.
I like to post something that has caught my eye from time to time: a clever brand strategy, a new luxury concept, or just a downright bizarre marketing promotion that sears its way into my memory.
Whatever it takes to make a brand stand out.
WRITING
Out of all the words in the world, which should your brand be using? Check out the ones that work hardest in the world of luxury.
CONCEPTS
With so much blue sky thinking, a brand can get lost in the ether. Does your luxury brand need new ideas to create some brand buzz?
BRANDING
What lies at the heart of your brand story? What does it stand for and believe in? I can help develop how it talks and where it's going.