Elsevier ‘Lighten up learning’ concept

I developed an updated tone of voice for the collateral of an educational brand for
its digital price drop campaign.

Well-known medical and health publisher Elsevier was dropping the prices of its eEducation catalogue and wanted to communicate it in a fun way to its audience of undergraduate and post-graduate students. I developed a concept that highlighted the point of difference of the ePublisher: it’s lighter on the wallet, lighter to carry and enlightening to the student. The messaging was carried on posters, postcards, flyers and leaderboard banners.