Harrods ‘Art of Living’ store promotion

I created an overarching theme for a promotion for the luxury retailer, which saw dozens of masterpieces exhibited and sold in store.

I developed the idea of the store championing the 'Art of Living', positioning Harrods as an expert in creating desirable lifestyles as well as selling valuable artworks in-store. A major ad campaign on London bus sides, in glossy magazines and on the Underground highlighted that customers could buy just about anything from Harrods as par for the course – from the most mundane household item right up to a masterpiece by Rembrandt, Piccasso or Andy Warhol.