CGI brand positioning

The high-tech design facility for the automotive industry asked me to build
a more emotional position for their business partners.

To develop a distinctive proposition and build a more emotional positioning to connect with CGI's business partners, I defined the brand's unique values and mission, crafting a proposition that gave it stand-out from competitors.

The 'Designing the history of the future’ positioning tapped into the focus of the brand’s employees – from the CEO to designers and toolers – underlining that company was not just making prototypes for car manufacturers, but was playing a part in a bigger mission, and highlighting their expertise and insight into the car industry.

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