LONDON COPYWRITER

COPY • STRATEGIC CONCEPTS

BRANDING • LUXURY RETAIL

Atlas brand positioning

I crafted a unique positioning for a new luxury homewares brand.

A manufacturer in Thailand wanted to launch his own upmarket brand instead of producing tableware for others, but had no idea of how to create a style, range or branding.

The boutique luxury design agency SO Creative asked me to develop three different propositions that would guide not only the identity of the brand but also the product choice and manufacturing process. The branding work included crafting a philosophy and purpose behind the new brand, a tone of voice and writing a website to convey.

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