3DD architectural model website

The high-end architectural model makers wanted to redefine their brand and website
to attract a more targeted luxury clientele.

SO Creative asked me to lead a brand positioning exercise to clearly define 3DD’s unique story, brand personality and tone of voice to form the basis of any future marketing communications. From there, I translated the brand's main pillars into big, punchy statements to use as the basis for website copy, specifically the company’s investment in pioneering technology as well as their in-depth knowledge of hand-crafting individual components.