Earth + Sky website copy

I wrote copy for an upmarket virtual fitness start-up.

Creative music and branding agency Kaleidovision asked me to craft website copy for a new luxury concept in fitness. The Earth + Sky collection offers a series of immersive virtual classes, where charismatic leaders take you on inspired wellness journeys with high-end production values.

Covering every technique from dance and meditation to calisthenics and animal flow, the copy communicated the class leaders' background stories, as well as giving class descriptions, technical information and industry insights.