December 2019

LONDON COPYWRITER

COPY • STRATEGIC CONCEPTS

BRANDING • LUXURY RETAIL

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Hire power

DECEMBER 2019

The luxury W Hotels chain owned by Marriott International teamed up with subscription fashion service Rent the Runway to create The Closet Concierge, a programme that allows hotel guests hire fashion to wear during their stay at four hotels in the US. It’s a clever initiative that allows guests to pack less (meaning lighter, more fuel-efficient flying), reduce textile waste and experimentwith different looks from haute couture to beach bunny, for a unique experience.


Guests select four pieces from the collection, which are brought to their room before arrival, for US$69.


Read more here.