LONDON COPYWRITER
COPY • STRATEGIC CONCEPTS
BRANDING • LUXURY RETAIL
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OCTOBER 2018
More than 200 UK shopping centres are in danger of falling into administration, according to the National Retail Research Knowledge Exchange Centre. The growth of online commerce, weak consumer spending and rising rents have taken their toll, squeezing out retailers. Read more here.
It’s also a sign that we’ve fallen in love with the one-size-fits-all approach to shopping, with the same retailers offering the same products and the same experience. Today, only brands that engage customers in new and interesting ways are surviving. Interesting times for retail branding experts indeed.