Harrods ‘Senses’ store theme

I was tasked with turning Harrods into a unique sensory experience for shoppers.

The scale of the luxury department store can overwhelm customers, and we were challenged with creating a shopping experience that was more intimate and engaging for each customer.

We focused on introducing a range of sensory elements at key touchpoints to reach people on a deep, often subliminal level. We pumped scent into strategic locations in store (eg. the smell of freshly laundered linen in Bed Linens), and commissioned targeted soundscapes to evoke memories (eg. sounds of summer in Garden Living).

We pumped in the uplifting scent of lime and basil at all the store entrances, on printed store guides and till rolls, so customers subconsciously connected with the touchpoints even beyond the store.

Finally, we created a series of lift installations to reflect the six different senses, including a light sculpture by award-winning artist Chris Levine and a sound installation by Oscar-winning composer Michael Nyman.