Laura See brand story

I helped developed a new brand positioning for a luxury fashion shoe designer.

Laura set up her new luxury brand after extensive training in London and Florence, and approached me to devise a brand positioning that would not only underline her creativity but express a unique point of view that she could across different media. 

I developed the 'For all walks of life' positioning that spoke to the women who would be wearing her creations. It was opinionated, gutsy and aware, appealing to women who know who they are and where they're going. 

See Laura's work here.