Avon fragrance naming

I explored different suites of names for the beauty and personal care mega-brand.

The international direct-selling brand wanted to consolidate its hundreds of fragrances under 20 stand-alone sub-brands, simplifying its offer and developing a more sophisticated and modern Avon brand image.

I was tasked with developing distinct personalities and stories for each collection, exploring five different emotional territories and writing a compelling, relatable overview, along with collection and fragrance names. Click on the images below to read more.