BECK branding and copywriting

I helped developed a new brand positioning for a luxury interor fit-out specialist.

As a premier provider of high-end fit-out services to some of the world's best-known hospitality, museum and property development companies, BECK wanted help
in evolving their brand to better reflect their luxury credentials.

I came up with the positioning of 'The Perfect Fit' to reflect the company's pursuit of excellence as well as alluding to the ideal choice of partner. I also wrote a suite of seven luxury 64-page  brochures to show off their prestigious work, using beautiful imagery and carefully crafted copywriting to highlight the company's high-end clients.

Click on the images below – or read a full exposé here.