LONDON COPYWRITER

COPY • STRATEGIC CONCEPTS

BRANDING • LUXURY RETAIL

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I’m a branding consultant who uses strategic insights to develop luxury brands.

A brand is like a friend. It can have a sense of humour or take itself a bit too seriously.
It can be a joy to spend time with, and then dip into a period where it really isn't great company.
It can be tired or scintillating, sexy or shocking.

I specialise in developing unique propositions and personalities for brands, devising distinctive tones of voice to express their deepest beliefs, desires, likes and dislikes. It's the starting point to creating a real point of difference – and helps craft functional guidelines for communicating your message effectively, clearly and consistently, whether through websites, advertising, brochures and other media. To make your brand a better friend, so that people want to spend more time with you.

Dive into the drop-down menu above to see some of my branding work.