Harrods 'Making history' concept

A strong brand-building execution that didn't make it to the final cut...

Harrods is often perceived as a backwards-looking brand, overly concerned about its history and position in the British establishment. I wanted to reinforce that the luxury retailer continued to lead the way in its product choice and sense of style.

I updated a series of famous historical sayings in a witty and irreverent execution
that rewrote the past and placed the store and its products at the heart of history,
reflecting the store's position as a tastemaker.

I extended the idea by introducing a further series featuring the first man on the moon wearing a Vivienne Westwood spacesuit and the Mona Lisa wearing a dazzling Van Cleef & Arpels necklace, suggesting that Harrods writes its own rules when it comes to history.